This agreement aims to technologically address long-standing challenges faced by the content industry, including inefficiencies in production financing, settlement delays in global distribution, and a lack of transparency in revenue distribution structures. By combining their respective strengths in the content industry and blockchain-based financial technology, the two companies plan to jointly develop a new financial and settlement model applicable across the entire K-content production and distribution value chain. Furthermore, the collaboration seeks to establish a linkage model that naturally extends the success of the K-content industry into the K-tourism industry.
Specifically, the two parties will systematize real-world assets (RWAs) such as content IPs, production revenues, and distribution rights into a structured RWA framework. Based on this framework, they will jointly design a financial structure applicable to the entire process—from content investment and production cost execution to revenue distribution. Through this approach, they aim to resolve recurring issues in the content industry, such as delayed capital recovery and complex settlement procedures, and to realize a more transparent and efficient business structure.
In addition, by applying a stablecoin-based payment and settlement system to overseas distribution channels, the two companies plan to minimize inefficiencies arising in global distribution processes, including foreign exchange volatility, remittance costs, and settlement delays. Through this initiative, they intend to jointly promote a business model that enhances both the efficiency of global K-content distribution and the stability of revenue recovery. This effort goes beyond the simple adoption of technology, aiming to build a content settlement infrastructure that can be applied on a global scale.
Furthermore, the two companies will gradually identify and operate pilot projects that apply RWA and blockchain-based payment structures to actual content production projects. Through these pilots, they plan to comprehensively verify technological stability, business viability, and market acceptance. Based on validated models, they will also explore opportunities for future business expansion and broader application across the industry.
Under this agreement, WOORI Entertainment will oversee the planning, production, and distribution of K-content, providing content assets suitable for RWA and stablecoin-based payment structures. It will also lead market expansion by leveraging its domestic and global platforms, distributors, and partner networks. ZEKTO will be responsible for providing technical support across areas such as the RWA structuring of content assets, token architecture design, smart contracts, and stablecoin-based payment and settlement technologies. In addition, ZEKTO will design and implement blockchain-based financial infrastructure with a global market perspective, contributing to the advancement of the K-tourism industry.
Through this agreement, the two companies share a common goal of translating the convergence of blockchain technology with the content and tourism industries into tangible business outcomes, thereby advancing the financial and distribution structures of both the K-content and K-tourism industries. In particular, this collaboration is expected to serve as a representative case demonstrating that blockchain technology can function as a practical value-creation tool in the content industry, moving beyond the experimental stage.
This article is a translated news piece from Korean, generated using AI technology.
View Original Article
This agreement aims to technologically address long-standing challenges faced by the content industry, including inefficiencies in production financing, settlement delays in global distribution, and a lack of transparency in revenue distribution structures. By combining their respective strengths in the content industry and blockchain-based financial technology, the two companies plan to jointly develop a new financial and settlement model applicable across the entire K-content production and distribution value chain. Furthermore, the collaboration seeks to establish a linkage model that naturally extends the success of the K-content industry into the K-tourism industry.
Specifically, the two parties will systematize real-world assets (RWAs) such as content IPs, production revenues, and distribution rights into a structured RWA framework. Based on this framework, they will jointly design a financial structure applicable to the entire process—from content investment and production cost execution to revenue distribution. Through this approach, they aim to resolve recurring issues in the content industry, such as delayed capital recovery and complex settlement procedures, and to realize a more transparent and efficient business structure.
In addition, by applying a stablecoin-based payment and settlement system to overseas distribution channels, the two companies plan to minimize inefficiencies arising in global distribution processes, including foreign exchange volatility, remittance costs, and settlement delays. Through this initiative, they intend to jointly promote a business model that enhances both the efficiency of global K-content distribution and the stability of revenue recovery. This effort goes beyond the simple adoption of technology, aiming to build a content settlement infrastructure that can be applied on a global scale.
Furthermore, the two companies will gradually identify and operate pilot projects that apply RWA and blockchain-based payment structures to actual content production projects. Through these pilots, they plan to comprehensively verify technological stability, business viability, and market acceptance. Based on validated models, they will also explore opportunities for future business expansion and broader application across the industry.
Under this agreement, WOORI Entertainment will oversee the planning, production, and distribution of K-content, providing content assets suitable for RWA and stablecoin-based payment structures. It will also lead market expansion by leveraging its domestic and global platforms, distributors, and partner networks. ZEKTO will be responsible for providing technical support across areas such as the RWA structuring of content assets, token architecture design, smart contracts, and stablecoin-based payment and settlement technologies. In addition, ZEKTO will design and implement blockchain-based financial infrastructure with a global market perspective, contributing to the advancement of the K-tourism industry.
Through this agreement, the two companies share a common goal of translating the convergence of blockchain technology with the content and tourism industries into tangible business outcomes, thereby advancing the financial and distribution structures of both the K-content and K-tourism industries. In particular, this collaboration is expected to serve as a representative case demonstrating that blockchain technology can function as a practical value-creation tool in the content industry, moving beyond the experimental stage.
This article is a translated news piece from Korean, generated using AI technology.
View Original Article